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Wednesday 22th of November 2017 23:46:12 PM (Vietnam)
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Vietnam tourism experts call for marketing push

Leaders and experts from the tourism industry met yesterday in Hanoi for an in-depth Tourism Promotion Conference, where they debated how Vietnam can become more successful in the lucrative and fast-growing sector.


Leaders and experts from the tourism industry met yesterday in Hanoi for an in-depth Tourism Promotion Conference, where they debated how Vietnam can become more successful in the lucrative and fast-growing sector.

Such a move would promote the industry in some of Vietnam's key partner markets, said Tuan, who also called for further co-operation with important partners Japan, China, Thailand, Malaysia, Australia and France.

He said that important long-term initiatives included joining tourism fairs, organising culture-tourism weeks and inviting foreign travel agents and media to Vietnam.

"We can no longer be vague when advertising Vietnam. We need to focus on our strengths and sufficiently implement all stages of marketing and promotion, including market research, advertising and building a brand name.

Franz Jessen, head of the EU delegation, at the conference praised the partnership between the EU and Vietnam in the last 10 years.

He said tourism was one of the fastest growing and most crucial sectors in the world, and contributed substantially to Vietnam's growth and job creation. However, he warned that some key challenges are putting the potential of the sector at risk.

Jessen said that the spending on marketing per every arrival in Vietnam is around 1 euro (US$1.3) per year, three times less than Malaysia.

"I truly hope that the work and resources we have invested through the ESRT can become a building block to market Vietnam as an attractive tourist destination in the future. From a European perspective, I know that Vietnam represents great potential."

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